Do you know what to look for in an SEO company in Singapore? Many businesses think it’s easy to find an SEO firm that can perform techniques to improve their website traffic and ranking. But when it comes to outsourcing your search engine optimisation strategy, you should have sufficient knowledge in distinguishing an expert from a trying-to-be an expert.

So if an SEO consultant promises you the world – an extremely high ranking overnight or a few days, you should stay away. SEO takes time. Never invest your money in something that will not give quality results or put you at risk of getting penalised for implementing bad practices. When you know what to look for, you can find the right SEO company that can help you achieve your goal.

Here’s what you should look for in an SEO firm:

Check out the consultant’s website and look for the testimonial page. A reliable SEO company will share the testimonials from their previous clients as proof of their successful works. If there is no testimonial page, you check the homepage of the site for some feedback or you can conduct a research to determine if there are any bad comments about them. Their social media channels are also great sources to find out their capability. If you come across positive reviews from previous clients, you can communicate with that individual and make enquiries.

Does the SEO company charges a reasonable cost? Some SEO packages cost more as they include several approaches to ensure the success of the campaign while others are priced fairly. A comprehensive SEO technique, complete with good blog posts, link building and technical, takes time. Many consultants offer a comprehensive SEO strategy at a reasonable price. You can do a comparison of pricing from different consultants to figure out which one is realistic. If a consultant tells you they can perform several SEO works for cheap, you should be careful and don’t commit right away. Watch out for too good to be true offers, chances are they will not give you the desired result and will just waste your money.

Although one tier of SEO involves technical, Google SEO also involves on-page and off-page optimisation, which are not that difficult to explain. A good SEO consultant will be able to explain clearly and properly their processes and the steps they are going to implement to help your site increase traffic and search rankings. If the process includes link building, they must discuss with you the ways to do it, such as social sharing and infographics. They should explain to you how these tactics work. If they can’t explain their practices, chances are, they don’t know what they are doing.

A reliable SEO firm should have an easy-to-navigate and easy-to-read website full of valuable contents related to SEO. How can you expect a company that provides SEO services to generate good results if they don’t implement what they offer on their own website? It doesn’t make sense, right? The company should be practising overall best SEO techniques for themselves if that’s what they are selling. If the SEO company in Singapore have a well-optimised website, then you can expect considerable results from their service.